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BlokID's Knowledge Base and Help Center

What is Law Firm Advertising and Why is It Important?

Law firm advertising is an essential tool for growing a legal practice in today’s competitive environment.

How Auditors and Audit Companies Audit Ad Spending

These tools and methodologies enable independent auditors to provide a comprehensive assessment of advertising billing practices, helping to ensure that advertisers are not being overcharged and that they receive value for their advertising spend.

Education

Understanding the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) represents a landmark in data privacy legislation in the United States, marking a significant shift towards greater consumer control over personal information.

Education

The California Privacy Rights Act (CPRA)

The California Privacy Rights Act (CPRA), often referred to as "CCPA 2.0," represents a significant evolution in data privacy legislation in the United States. Passed by California voters in November 2020.

Education

Understanding the Gramm-Leach-Bliley Act (GLBA)

The Gramm-Leach-Bliley Act (GLBA), also known as the Financial Services Modernization Act of 1999, is a significant piece of legislation that transformed the financial services industry in the United States.

Education

What is Click Farm?

In the digital age, online presence and engagement metrics are crucial for businesses, influencers, and content creators. However, with the rise of click farms, these metrics can be easily manipulated, leading to misleading data and significant economic impacts.

Education

Leading Ad Platforms Are Overcharging You: Here's How to Prevent It

The revelations about Meta, LinkedIn, and Google's inflated ad metrics have sent shockwaves through the digital advertising world. As an advertiser, it's crucial to remain vigilant and proactive in protecting your budget.

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How to Reclaim Facebook Ads Overcharges

Reclaiming overcharges on Facebook ads requires vigilance, persistence, and a structured approach.

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How to Reclaim Google Ads Overcharges?

Reclaiming overcharges from Google Ads requires a systematic approach and persistence. By identifying and documenting overcharges, effectively communicating with Google Ads support, and following up diligently, you can reclaim your funds.

Education

What is GDPR?

If you're new to the world of online marketing, you've probably heard the term "GDPR" being thrown around. Don't worry if it sounds like a mysterious acronym – by the end of this blog post, you'll have a solid understanding of what GDPR is, why it matters, and how it affects your work in digital marketing.

Education

What is HIPAA?

HIPAA compliance is a complex but crucial aspect of operating in the healthcare sector. It's not just about avoiding penalties; it's about protecting patient privacy, maintaining trust, and ensuring the integrity of healthcare operations.

Education

How Can BlokID Help Advertisers Avoid MFA Sites?

In a recent study, MFA sites made up 21 percent of ad impressions and 15 percent of ad spending. A 2023 report from the Association of National Advertisers found that every advertiser spent some money on MFA sites, with individual spending ranging from 0.13 percent to 42 percent, averaging 15 percent overall.

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What is Ad Discrepancy?

Ad discrepancy, also known as an ad impression discrepancy, is a common issue in digital advertising that refers to the difference between the number of ad impressions recorded by different ad tracking systems.

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What Are MFA Sites and Why Should Advertisers Care?

In the world of digital advertising, a concerning trend has emerged that's costing advertisers billions: Made-for-Advertising (MFA) sites. But what exactly are MFA sites, and why should advertisers be wary of them?

Education

Understanding Ad Fraud: A Comprehensive Guide

Ad fraud is a complex and evolving challenge that affects the entire digital ecosystem. While it may seem overwhelming, understanding the problem is the first step towards solving it. By staying informed, using the right tools, and working with trustworthy partners, businesses can protect themselves and contribute to a healthier digital advertising landscape.