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Top 4 Ad Tech Trends in 2025

The world of advertising technology is changing fast, and we predict that several major trends will reshape the landscape in 2025.

How Auditors and Audit Companies Audit Ad Spending

These tools and methodologies enable independent auditors to provide a comprehensive assessment of advertising billing practices, helping to ensure that advertisers are not being overcharged and that they receive value for their advertising spend.

Understanding the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) represents a landmark in data privacy legislation in the United States, marking a significant shift towards greater consumer control over personal information.

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Top 4 Ad Tech Trends in 2025

The world of advertising technology is changing fast, and we predict that several major trends will reshape the landscape in 2025.

How Auditors and Audit Companies Audit Ad Spending

What is Click Farm?

In the digital age, online presence and engagement metrics are crucial for businesses, influencers, and content creators. However, with the rise of click farms, these metrics can be easily manipulated, leading to misleading data and significant economic impacts.

Understanding the Gramm-Leach-Bliley Act (GLBA)

The Gramm-Leach-Bliley Act (GLBA), also known as the Financial Services Modernization Act of 1999, is a significant piece of legislation that transformed the financial services industry in the United States.

The California Privacy Rights Act (CPRA)

The California Privacy Rights Act (CPRA), often referred to as "CCPA 2.0," represents a significant evolution in data privacy legislation in the United States. Passed by California voters in November 2020.

Understanding the California Consumer Privacy Act (CCPA)

How to Reclaim Google Ads Overcharges?

Reclaiming overcharges from Google Ads requires a systematic approach and persistence. By identifying and documenting overcharges, effectively communicating with Google Ads support, and following up diligently, you can reclaim your funds.

How to Reclaim Facebook Ads Overcharges

Reclaiming overcharges on Facebook ads requires vigilance, persistence, and a structured approach.

Leading Ad Platforms Are Overcharging You: Here's How to Prevent It

The revelations about Meta, LinkedIn, and Google's inflated ad metrics have sent shockwaves through the digital advertising world. As an advertiser, it's crucial to remain vigilant and proactive in protecting your budget.

BlokID Revolutionizes Digital Marketing with Blockchain-Powered Analytics

In the ever-evolving world of digital marketing, transparency and accuracy have long been elusive goals. Today, we're excited to announce a game-changing development that promises to transform the industry: the launch of BlokID's blockchain-based marketing analytics solutions.

What is GDPR?

If you're new to the world of online marketing, you've probably heard the term "GDPR" being thrown around. Don't worry if it sounds like a mysterious acronym – by the end of this blog post, you'll have a solid understanding of what GDPR is, why it matters, and how it affects your work in digital marketing.

What is HIPAA?

HIPAA compliance is a complex but crucial aspect of operating in the healthcare sector. It's not just about avoiding penalties; it's about protecting patient privacy, maintaining trust, and ensuring the integrity of healthcare operations.

What is Ad Serving?

Ad serving is a crucial component of the digital advertising ecosystem. It is the technology and process that enables the delivery, tracking, and optimization of online advertisements across various digital platforms, such as websites, mobile apps, and connected TV.

What is Ad Discrepancy?

Ad discrepancy, also known as an ad impression discrepancy, is a common issue in digital advertising that refers to the difference between the number of ad impressions recorded by different ad tracking systems.

Google’s Decision to Retain Third-Party Cookies: What It Means for Advertisers and Users

Google’s decision to retain third-party cookies is a significant development, but it also underscores the ongoing evolution of digital advertising. Advertisers must stay agile, continuously adapting to new technologies and regulatory landscapes.

How Can BlokID Help Advertisers Avoid MFA Sites?

In a recent study, MFA sites made up 21 percent of ad impressions and 15 percent of ad spending. A 2023 report from the Association of National Advertisers found that every advertiser spent some money on MFA sites, with individual spending ranging from 0.13 percent to 42 percent, averaging 15 percent overall.

What Are MFA Sites and Why Should Advertisers Care?

In the world of digital advertising, a concerning trend has emerged that's costing advertisers billions: Made-for-Advertising (MFA) sites. But what exactly are MFA sites, and why should advertisers be wary of them?

Understanding Ad Fraud: A Comprehensive Guide

Ad fraud is a complex and evolving challenge that affects the entire digital ecosystem. While it may seem overwhelming, understanding the problem is the first step towards solving it. By staying informed, using the right tools, and working with trustworthy partners, businesses can protect themselves and contribute to a healthier digital advertising landscape.

Securing Digital Advertising with Immutable Ad Metrics Reconciliation

Discover how immutable ad metrics reconciliation can enhance the transparency, accuracy, and trust in your digital advertising efforts. Learn how blockchain technology combats ad fraud and ensures data privacy, transforming your ad performance tracking and verification.

Does Digital Advertising Tracking Work?

Curious about how digital ad tracking can skyrocket your campaigns? Learn to measure campaig success, boost ROI, and gain useful insights to upgrade your marketing strategy.

Digital Ad Performance Tracking Explained

Let's uncover the secrets to maximizing your ad ROI! Discover top metrics, powerful tools, and proven strategies for unbeatable digital ad performance tracking.

Benefits of Marketing Data Analysis

Explore how marketing data analysis enhances decision-making, optimizes campaigns, improves customer experiences, and provides a competitive edge for businesses.

Google Analytics 4 Takes Over: Urgent Steps for Businesses

Starting July 1, 2024, Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). Businesses must migrate to GA4 to prevent data loss and disruptions.

Why Multi-Channel Attribution Models Matter

BlokID reintroduces multi-channel attribution models through its plug-in application that integrates seamlessly with Google Analytics 4.

Transforming Data Security and Trust with Blockchain-Powered Attribution and Privacy Insurance

In today's digital age, data privacy and attribution are crucial concerns for businesses and individuals alike. With the increasing amount of personal and sensitive data being shared and stored online, the need for robust security measures and transparent attribution systems has never been more pressing. Blockchain technology has emerged as a potent solution to address these concerns, offering unparalleled security, transparency, and trust in data management. This blog explores the convergence of blockchain technology with attribution and privacy insurance, and the transformative impact it holds for data security and privacy.

Blockchain in the Advertising Industry: Revolutionizing Trust and Transparency

The advertising industry is a rapidly evolving landscape, constantly searching for innovative ways to improve and adapt to the changing needs of advertisers, publishers, and users. In recent years, blockchain technology has emerged as a potential game-changer that could revolutionize the advertising ecosystem.

The Role of Data Protection Officers in Publishers' Success

In today's digital landscape, publishers face numerous challenges, including intense competition, changing regulations, and the need to build strong relationships with their audience. One key player in helping publishers navigate these challenges is the Data Protection Officer (DPO).

US Data Privacy Laws: What to Expect in 2024?

In recent years, data privacy has become a significant concern for individuals and businesses alike. With the increasing amount of personal data being collected and shared, governments around the world are enacting laws to protect the privacy rights of their citizens. The United States is no exception, with several new privacy laws set to come into effect in 2024. In this article, we will explore the top 10 predictions for privacy regulation in 2024 and what they mean for businesses and consumers.

Exploring Blockchain-as-a-Service (BaaS) in the Cloud: An Overview of Cloud Providers

Blockchain technology has revolutionized various industries by offering secure and transparent solutions. As businesses realize the potential of blockchain, cloud providers have stepped up to offer Blockchain-as-a-Service (BaaS) platforms.

Blockchain Trends in 2024: A Comprehensive Analysis

The blockchain industry is constantly evolving, and staying on top of the latest trends is crucial for both businesses and individuals looking to leverage the power of this technology. In this article, we will explore the top blockchain trends that are expected to shape the industry in 2024 and beyond. From the rise of decentralized applications (dApps) to the convergence of DeFi and blockchain gaming, these trends will have a significant impact on the way we interact with blockchain technology. So, let's dive in and explore the exciting future of blockchain.

Blockchain Security and Privacy: Safeguarding the Future of Digital Transactions

In recent years, blockchain technology has gained significant attention for its potential to revolutionize various industries, particularly in the realm of finance and digital transactions. However, as the adoption of blockchain continues to grow, ensuring the security and privacy of this technology has become paramount. In this blog post, we will explore the intricacies of blockchain security and privacy, and delve into the measures being taken to safeguard the future of digital transactions.

The Convergence of Artificial Intelligence and Blockchain

The digital ecosystem has witnessed the remarkable impact of two powerful technologies: Artificial Intelligence (AI) and Blockchain. Individually, they have transformed various industries and societal interactions. However, their convergence opens up a new era of possibilities, revolutionizing supply chain logistics, healthcare, cybersecurity, and more. The fusion of AI and Blockchain is not just the sum of their strengths, but a multiplication of their impact, reshaping problem-solving and decision-making approaches.

How can blockchain technology address scalability challenges in the digital advertising industry?

Blockchain technology offers several innovative solutions to address scalability challenges in the digital advertising industry

Innovative Approaches to Decentralized Security Protocols in Blockchain

Web3 leverages decentralized authentication and authorization mechanisms to validate and grant resource access. Through cryptographic protocols, users can prove their identity and securely access decentralized applications, reducing the reliance on traditional username/password systems.