Industry Trends

BlokID's Knowledge Base and Help Center

21% of Ad Impressions Are from MFA Sites: Is Your Budget at Risk?

The digital advertising industry is grappling with a pervasive problem: Made for Advertising (MFA) websites.

Top 4 Ad Tech Trends in 2025

The world of advertising technology is changing fast, and we predict that several major trends will reshape the landscape in 2025.

Industry Trends

Securing Digital Advertising with Immutable Ad Metrics Reconciliation

Discover how immutable ad metrics reconciliation can enhance the transparency, accuracy, and trust in your digital advertising efforts. Learn how blockchain technology combats ad fraud and ensures data privacy, transforming your ad performance tracking and verification.

Industry Trends

Digital Ad Performance Tracking Explained

Let's uncover the secrets to maximizing your ad ROI! Discover top metrics, powerful tools, and proven strategies for unbeatable digital ad performance tracking.

Industry Trends

Why BlokID's Blockchain Advantage Makes a Difference

Blockchain as a technology was conceptualized about 4 decades ago, in the 1980’s. The idea of it was as radical then as it is today.

Industry Trends

What’s Next: The Transition from Universal Analytics to GA4

When GA4 took over Universal Analytics, many changes followed. In this blog, we explore the features lost, gained & how BlokID bridges the gap between both.

Industry Trends

BlokID Raises US $1.25 Million Seed to Safeguard Privacy for the Digital Advertising Industry

HO CHI MINH CITY, VIETNAM, January 31, 2024—BlokID, developers of blockchain-powered privacy protection solutions for the digital advertising industry, today announced the completion of a US$1.25 million seed round of financing led by Ascend Vietnam Ventures and AppWorks.

Industry Trends

Innovative Approaches to Decentralized Security Protocols in Blockchain

Web3 leverages decentralized authentication and authorization mechanisms to validate and grant resource access. Through cryptographic protocols, users can prove their identity and securely access decentralized applications, reducing the reliance on traditional username/password systems.

Industry Trends

The Convergence of Artificial Intelligence and Blockchain

The digital ecosystem has witnessed the remarkable impact of two powerful technologies: Artificial Intelligence (AI) and Blockchain. Individually, they have transformed various industries and societal interactions. However, their convergence opens up a new era of possibilities, revolutionizing supply chain logistics, healthcare, cybersecurity, and more. The fusion of AI and Blockchain is not just the sum of their strengths, but a multiplication of their impact, reshaping problem-solving and decision-making approaches.

Industry Trends

Blockchain Trends in 2024: A Comprehensive Analysis

The blockchain industry is constantly evolving, and staying on top of the latest trends is crucial for both businesses and individuals looking to leverage the power of this technology. In this article, we will explore the top blockchain trends that are expected to shape the industry in 2024 and beyond. From the rise of decentralized applications (dApps) to the convergence of DeFi and blockchain gaming, these trends will have a significant impact on the way we interact with blockchain technology. So, let's dive in and explore the exciting future of blockchain.

Industry Trends

US Data Privacy Laws: What to Expect in 2024?

In recent years, data privacy has become a significant concern for individuals and businesses alike. With the increasing amount of personal data being collected and shared, governments around the world are enacting laws to protect the privacy rights of their citizens. The United States is no exception, with several new privacy laws set to come into effect in 2024. In this article, we will explore the top 10 predictions for privacy regulation in 2024 and what they mean for businesses and consumers.

Industry Trends

The Role of Data Protection Officers in Publishers' Success

In today's digital landscape, publishers face numerous challenges, including intense competition, changing regulations, and the need to build strong relationships with their audience. One key player in helping publishers navigate these challenges is the Data Protection Officer (DPO).

Industry Trends

Blockchain in the Advertising Industry: Revolutionizing Trust and Transparency

The advertising industry is a rapidly evolving landscape, constantly searching for innovative ways to improve and adapt to the changing needs of advertisers, publishers, and users. In recent years, blockchain technology has emerged as a potential game-changer that could revolutionize the advertising ecosystem.

Industry Trends

Benefits of Marketing Data Analysis

Explore how marketing data analysis enhances decision-making, optimizes campaigns, improves customer experiences, and provides a competitive edge for businesses.

"1,000+ Marketers & Advertisers Already Joined"

Get A Personalized Free Ad Payment Audit Report

Audit your ad spend and ensure 100% data accuracy & integrity

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Technology Partners

BlokID prioritizes the security of your data and is dedicated to safeguarding your privacy.