Technology

BlokID Revolutionizes Digital Marketing with Blockchain-Powered Analytics

BlokID
August 1, 2024
5 min read

In the ever-evolving world of digital marketing, transparency and accuracy have long been elusive goals. Today, we're excited to announce a game-changing development that promises to transform the industry: the launch of BlokID's blockchain-based marketing analytics solutions.

The Problem: Ad Wastage and Data Opacity

For years, marketers have grappled with issues of ad fraud, inaccurate attribution, and opaque data. The rise of complex algorithms and black-box analytics platforms has only exacerbated these problems, leaving many businesses questioning the true return on their advertising investments.

Enter BlokID: Bringing Transparency to Ad Tech

BlokID, a New York-based innovator, has developed a suite of blockchain-powered solutions designed to address these pain points head-on. By creating permanent blockchain timestamps of ad interactions, BlokID ensures that marketers have full transparency into their advertising campaigns and can prevent billing errors.

Key Features of BlokID's Platform:

Key Features of BlokID

1. GA4 ID: Brings back the transparency and simplicity of Universal Analytics to Google Analytics 4.

2. Payment ID: Enables 100% accurate ad metric audits, allowing users to secure refunds or credits from ad partners and optimize future spending.

3. Traffic ID: Eliminates bot and fraudulent traffic, guaranteeing a 200% Return On Advertising Spend (ROAS).

But that's not all. BlokID's platform also offers:

Attribution Reconciliation

Streamlines performance tracking across devices, providing clear insights into media spend impact.

Compliance & Tracking

Ensures adherence to advertising standards via blockchain-based tracking.

Probabilistic Identity Resolution

Achieves privacy-compliant identity resolution across devices and channels.

Immutable Payment Records

Creates unchangeable records of ad interactions using blockchain technology.

The Impact: Empowering Marketers with Data Integrity

Michael Hahn, Founder and CEO of BlokID, explains the significance of this launch:

"Our innovative solution is set to transform digital marketing by providing unparalleled accuracy, transparency, and security for our clients. We look forward to helping businesses optimize their ad spend and achieve greater marketing efficiency."

The results speak for themselves. BlokID's solutions have been shown to boost the efficiency of digital marketing campaigns by an average of 40%, translating to equivalent savings in digital advertising costs.

Trust and Compliance

In an era of increasing privacy concerns, BlokID stands out with its commitment to data protection. The platform is fully certified and compliant with major privacy frameworks, including GDPR, CCPA, HIPAA, CPRA, GLBA, and COPPA.

This commitment to privacy and accuracy has earned BlokID the trust of major brands across various industries. Companies like USEagle Federal Credit Union, Acura, RecruitMilitary, and Flash Global have already experienced the benefits of BlokID's solutions firsthand.

The Verdict from Industry Leaders

Sahil Jain, Founder and CEO of AdStage, offers his perspective

"BlokID is truly an exceptional tool that helps map the user journey, understand funnel metrics, retention, drop-offs, and user behaviors all within a single dashboard. It has effectively solved my pain points for marketing attribution."

Looking Ahead

As digital marketing continues to evolve, solutions like BlokID will play a crucial role in ensuring transparency, accuracy, and efficiency. By leveraging the power of blockchain technology, BlokID is not just solving today's marketing challenges – it's paving the way for a more transparent and effective digital advertising ecosystem.

Ready to revolutionize your marketing analytics?

Try BlokID for free, or check out our product demo to see the platform in action.

The future of digital marketing is here, and it's powered by blockchain.

Are you ready to join the revolution?

Try BlokID for Free Today

Join 1000+ Advertisers, Digital Marketers and Agency Owners
Who Are Saving 30% Per Month on all digital advertising

Register Free ⮕

"1,000+ Marketers & Advertisers Already Joined"

Get A Personalized Free Ad Payment Audit Report

Audit your ad spend and ensure 100% data accuracy & integrity

Register Free ⮕